Hi! I’m Kelly Schoger, a certified Health Coach at Health Coach Kelly and owner, creator, and product developer at ApotheKelly Wellness. This whole thing started with a sick kiddo, a love of Martha Stewart, and some lip balm.

I am a boy mom of two and nothing drives a mother more than a love for her kids. These dudes were basically born sick; colds, ear infections, mysterious rashes, strep throat, flu, gastroenteritis...we later learned they inherited my digestive shortcomings, thus a handful of allergies and weak immune systems.

In 2012, we were frustrated that we couldn't get rid of a painful rash around my son's mouth. Conventional doctors, prescription creams, and medications didn't work. When we grew frustrated with more medication and fewer answers, I went rogue, I went natural. I was desperate and willing to try anything at that point. Ultimately, a drastic diet change was the defining factor to healing, but to help soothe his dry, cracked skin I stumbled upon an (expensive) cocoa-butter-based lip balm. This helped soothe his skin, which is more than anything else did for him. And because Martha Stewart is my homegirl, I knew I could make something similar to save us some money...ApotheKelly Wellness was born.

Each product has been LITERALLY formulated with love for someone in my life - myself, my kids and husband, my sister, mom and stepdad, even our dog Kula for his knee surgery (his vet couldn't believe his healing time was cut in half!)


It is because of this that I only use the highest-quality ingredients I can find. Because what you put ON your body is just as important as what you put in your body.